Today I'm daydreaming about opening another Baby For Life Shopfront... I'm looking up shop fittings, and display tables.. It's silly really.. I wouldn't open another shop right now.. But my brain is always active. And yeah some days I do miss my store. I felt as though a shop front was more of a ''real business'' than an online store. I still feel this a little- like I'm not as proud or as confident when I tell people I own my own online Baby Business.This is just how I feel about myself- not other online businesses.
There's been a few Pr events that I could have attempted to be involved in of late. I havent bothered and I'll tell you why. When I opened my shop front in Regional Vic (Lake Boga was our first shop) I made every effort to only stock items that weren't readily available anywhere in Swan Hill or surrounding area's. I prided myself that we were offering unique products and not stealing anyone's piece of pie so to speak. We maintained this when we moved into Swan Hill (though I was mad when many other businesses didn't have the same ethic and attempted to and some succeeded in stealing brands and items I stocked)
However when I had my second bubba Fox, and the business changed to online only I had to shift the focus in order to be competitive online. I was suddenly Australia wide and wowsers was that Overwhelming. Before I knew it I was stocking mainstream items that were available elsewhere.
This weeks Pr Opportunity has been a wake up call. I went to my Awesome Biz mentor for some advice. I had an opportunity to get baby products in front of a big celebrity soon coming down under. When I asked how best to approach it she said "What do you have that no one else haves that such a celebrity can't find anywhere else?'' I really struggled with an answer for that. Had you asked me when I had my shop front- well you couldn't get anything I stocked in store locally. But now- well, online is BIG and getting bigger everyday. I would never suggest to anyone to start an online baby and kids business unless you are the developer and manufacturer- it is so flooded.. So, it made me think about why I started the biz in the first place, and how I could somehow get back to selling hard to find, unique and original pieces at Baby For Life.
That's where my brain is now at, and will be for quite some time. I'm thinking a change in focus for the Biz is required, though I'm not sure how quite to get there yet.
There's a 2 day Business Workshop /seminar coming up next month that I'm hoping to attend- Lots of information, the chance to listen to some inspiring speakers, meet other like minded people.. As long as funds permit (and time off my casual job) I'll be there..
So keep your fingers crossed for me, and please if you have any thoughts for Baby For Life please don't hesitate to contact me at info@babyforlife.com.au
Cheers
Bec
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